Private Label – Pick your products, and put your name on them. 

Create Brands Within Limited Budget

Want to create a makeup brand?
Want to test the market before mass order?
Want to expand more for your existing brand?
Want to launch whole range in budget?
Want an experienced product developer?
Want short lead time of supply?
Want a simple order process?
Want new products regularly?

– China’s leading contract color cosmetics manufacturer

– One-stop shop of professional makeup products

– One account manager will oversee whole process

– Use high quality packaging for cosmetics – GMP and ISO22716 certified

How Private Label works

Aurora private label program allows you to focus on branding and selling your makeup products. You choose from a wide range of pre-existing, proven formulas and shades ready to be sold under your brand name with your own logo. Aurora Formula takes care of all product development and manufacturing, so you can enjoy low startup costs, low risk and high profit margins.

Products and Services Aurora offers

 Supply over 30 products, high quality packaging 

Each product has a lot of variants to select

In-house Design Service: Effectively design packaging

Bespoke production: Paper box, Color name, Shades

Foil Stamp Printing logo and product information

Delivery by air or sea, up to client’s requirement

Project Process (Simple and Efficient)

  • Step 1: Client order samples and satisfied

  • Step 2: Release PO request: quantity, shades, requirement on package

  • Step 3: Aurora offer quotation based on order quantity

  • Step 4: Client signs purchase order and deposit as agreed

  • Step 5: Client provides Logo in AI format

  • Step 6: Aurora in-house design or client choose to design self

  • Step 7: Client confirms design and confirm to move on

  • Step 8: Factory production order releases and production starts

  • Final: Logistics – by sea or by air

Aurora Private Label Cost Structure

Finished goods without print (stepwise quotation)

Blank paper box

From 0.3 USD/pc

Print cost on container

0.2 USD/pc

Print cost on paper box

0.2 USD/pc

Print plate development:From 50 USD/pc

Designing fee

50 USD/item

Set up cost per shade: 15USD/shade

Freight cost: Depend on actual rate

Click here to learn more of private label pricing system!

Example Case – Matte Liquid Lipsticks

Shades Selection

Tubes Selection

 Foil Print on Tube

Foil Print on Box

Is it right for you?

Private Label versus Contract Manufacturing (OEM)

Private Label

Pick your products. Put your name on them.

As private label products are already made, order minimums tend to be lower than those of contract manufacturing, starting around only a couple hundred dollars. Additionally, startup costs are lower as you do not need to invest in research & development, as the private label company will have already developed and tested all products. With so many products in our library, you can pick and choose to curate the perfect collection for your business and clientele. You can enjoy high profit margins by buying your products at wholesale prices and charging a premium to your customers for the brand you have created.

Small Business

Private label may be best suited for spa & salon owners, freelance makeup artists and beauty entrepreneurs who want to expand product offerings and retail services to include a makeup & skincare line.

Contract Manufacturing (OEM)

Develop formulas & packaging from scratch.

On the other hand, contract manufacturing offers you more flexibility. You partner with the manufacturer to design your own formulas, shade ranges and packaging. This means room for more differentiation in the marketplace as you get to develop a product that is entirely unique to your brand. The downside? Higher order minimums and longer lead times.



Companies and corporations

Whereas, contract manufacturing can be good for big companies launching their own brands. It can also be a good fit for brands that want to create their unique products or are growing and ready to expand.

Contact Us Now For More Information!!!


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